Pepsi Vs Coca Cola Funny Commercial
How Pepsi Spooked Coca-Cola With This Hilarious Halloween Ad
Coke fan's response to the Pepsi ad went viral
This story is about a cheeky Pepsi Halloween ad that directly referenced its biggest competitor, Coca-Cola. On the left, you can see Pepsi's hilarious Halloween ad from 2013. On the right side, though, there is a Coke fan's hilarious response.
Apparently, the sky is the limit when it comes to Halloween promotions.
These brands know that holidays are the best opportunity to attract buyers' attention and sell more. Do you know why? There is a valid reason behind it. Halloween brings happiness and joy to every house. It triggers positive emotions. Hence, many people worldwide are happy to spend their time and money to get the most out of Halloween.
Even though the story dates back to 2013, I find it insightful with lots of crucial lessons as a marketer.
After all, the best response to a competitor's challenge is not taking it too seriously but instead making fun out of it. Here is how Pepsi did it.
Coke vs. Pepsi: A Halloween Ad War
Pepsi and Coca-Cola are both known for their soda drinks. They have their brand advocates and haters. Despite being established companies, they still compete with each other for consumers' attention and love.
The creativity level of these brands is limitless when it comes to outperforming the leading competitor.
With Halloween coming up, Pepsi ran a social media campaign to generate buzz, attract attention to its brand, and make fun of Coca-Cola.
We wish you a scary Halloween!
Applause goes to the Pepsi creative team! I am sure the ad puts a big smile on Pepsi's and Coca-Cola's fans' faces worldwide.
The ad featured a Pepsi can in a red cape, which had Coke's brand colors. The concept is fabulous! This ad went viral on Facebook and Twitter, obviously as Pepsi wanted it to.
According to this source, the ad resulted in 24,185 shares in a week on social media and reached over 65 million people.
Perhaps the ad was meant to reveal the deepest wishes of soda drinkers. You might buy Coke, as it is popular, but what you really want is a Pepsi. Being a Coca-Cola fan is scary.
Very well done, Pepsi! The ad created a mood and spread awareness all around the internet. You might wonder if Coca-Cola reacted to this challenge.
The official company representatives opted out of the game. However, Coke's fans came up with a creative follow-up message. The battle continued, but this time Coca-Cola definitely won the race with its response.
Everybody wants to be a hero!
Coca-Cola did a great trick with its robust response. It changed the ad's meaning and made its fans believe Pepsi tried to wear a red cape for Halloween to be a hero, like Coca-Cola.
This great Halloween marketing campaign illustrates two powerful lessons all advertisers and brands have to know to win the race, unlike Pepsi.
1. Mentioning Your Competitor Directly in an Ad Can Be Risky
You might have noticed Pepsi intentionally mixed the letters on the red cap, which states Cola-Coca.
It is not a mistake. It is deliberately done this way to avoid legal consequences.
Coca-Cola, Pepsi, and many other big-name companies often use rival brand elements in their ads. However, you need to know that the direct usage of rival logos, slogans, mottos with copyright protection might harm your company.
Piggyback branding will definitely bring your company more publicity if done in the right way. Otherwise, the outcome can be far less successful.
If your efforts are noticed (which will eventually happen), you might end up in court, and all your efforts will be a complete waste of time and money.
2. Consumers Will Always Defend Their Favorites
Despite your tremendous efforts to win a broader audience and a competition, you have to know that consumers have their preferences. No matter how successful the ad campaign is, consumers will most likely take a side and defend their favorites.
For mass production companies like Pepsi, Coke, McDonald's, Burger King, etc., there are two types of consumers:
- Brand advocates , who will buy your product no matter how much negative publicity your company gets. They love your brand, they trust it, they want to be a part of it.
- Waivers, who switch between the brands, searching for the best value. They are not loyal, but they are why companies get into the competition, create hilarious ads, and outperform others.
Pepsi and Coca-Cola is an excellent example of how big companies try hard to step one level above the others. As a consumer, you might have already seen tons of strange, scary, funny, emotional, and ridiculous ads from different brands. They do it on purpose. They do it to catch you and win your love.
After all, there is no lousy fame when it comes to business.
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Source: https://bettermarketing.pub/how-pepsi-spooked-coca-cola-with-this-hilarious-halloween-ad-ac471c9450bc
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